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As part of the deal, fans will be able to directly link to William Hill’s sports betting apps in legal betting states through ESPN sites and the company will be integrated throughout ESPN’s range of products. If ESPN was a person, it’d be a young Gen X-er. It was born in 1979, and the way we watch ESPN kinda dates back from that time, said Charles Schreger, a professor at both NYU&;and Fordham.&; That means that content providers have to meet browse this site viewers where they are, said Adam Deutsch, who is with Deloitte Consulting and used to work for ESPN. &8220;ESPN and NBC Sports are the two powerhouses for sports content,” said Daniel Zucker of Zucker Media Group (and a Sports Handle co-founder). &8220;The success of their sports betting partners will rest upon the networks&8217; internal team and their ability to deliver broadcast, cable and digital assets effectively.&8221;